by Ernesta Rossi | Blog, Ernesta, Video, Video & Animation | 0 Comments
Now that you already know the importance of keeping your messages simple and producing a compelling story from our two earlier posts we’re going to dive into part three of producing great B2B videos. A Compelling Call to Action The third key ingredient in every B2B...
by Peter Turkington | Blog, Media Relations, Peter, PR & Marketing, Strategy | 0 Comments
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Ernesta Rossi | Blog, Content Creation, Ernesta, Video, Video & Animation | 0 Comments
Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked — What are the keys to developing a great video to support the B2B sales process? In an...
by Advantis Communications | Blog, Social Media, Video | 0 Comments
If you read our last YouTube blog post, Top 5 Ways Your Business Is Failing On YouTube, and any of the points resonated with you, you’re probably wondering how you can start pulling your channel’s socks up today! Here are the top five ways to make sure your business’...
by Peter Turkington | Blog, Media Relations, PR & Marketing, Writing & Editing | 0 Comments
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you...
by Ernesta Rossi | Blog, Content Creation, Ernesta, Video, Video & Animation | 0 Comments
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster...
by Karen Barker | Blog, Content Creation, PR & Marketing, Visuals | 0 Comments
The cave man had the right idea when he started to use drawings on rocks to tell his story many tens of thousands of years ago. This technique of using drawings to communicate has been highly effective and is integral to how we approach business communication today....
by Karen Barker | Blog, Content Creation, Content Marketing | 0 Comments
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes...
by Peter Turkington | Blog, Peter, PR & Marketing, Public Relations, Strategy | 0 Comments
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...
by Advantis Communications | Blog, Social Media | 0 Comments
Many would say that uploading a video to YouTube is as easy as stealing candy from a baby; however, I’m here to tell you that if you want it done right, it’s easier said than done! Here are the top five mistakes businesses are making on YouTube: Failure #1 – Your...
by Cyrus Mavalwala, ABC, MC | Blog, CommCrusaders, CommsCrusaders, Cyrus | 0 Comments
As a seasoned communicator, you’ve probably had this debate more than once – How do internal and external communications differ? I also enjoy healthy debates around similar discussions such as the approaches to communications for B2C vs B2B audiences, but that’s for...
by Ernesta Rossi | Ernesta, Social Media, Social Media Training | 0 Comments
In recent blog posts, Twitter for Customer Service – Questions from the Front Line Question 1 and Question 2, we shared some common questions raised by attendees during a recent Twitter for Customer Service training session. The third question that seemed to be...
by Advantis Communications | Blog, Social Media This Week | 0 Comments
This week in social media, Twitter announced a new scheduling feature that allows users to delay Tweets for up to one year. Here are step-by-step instructions to get started: 1. Access your Twitter account from www.ads.twitter.com 2. Click the “compose Tweet” icon...
by Ernesta Rossi | Blog, Content Creation, Content Marketing, Ernesta | 0 Comments
It is often said that smart technology, efficient processes and great people are what it takes to create and sustain a remarkable organization. There’s a tendency for some organizations to lean on their engineers – those at the cutting edge of their I.P. – to...
by Karen Barker | Blog, Design | 0 Comments
I’ve spent a good part of my career working with content related to complex topics like pension and benefit plans and retirement financial planning concepts. I’ve often filled the role of marketing advisor to the technical wizards. Over time, I’ve learned...
by Cyrus Mavalwala, ABC, MC | Blog, Cyrus, Social Media, Social Media Training | 0 Comments
The fall is crazy busy for everyone. Companies are launching new services and products, PR and marketing agencies are receiving the green light on a backlog of projects, and courses like UofT School of Continuing Studies’ ‘Social on the Inside: Digital Strategies for...
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