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Public Relations

Strategic Planning

What is the most effective combination of objective-driven strategies and tactics that will allow you to achieve your goals? Without a deliberate and defined roadmap, you’ll find yourself off-course, even if you execute your tactics flawlessly. Founded on your business objectives, our integrated communication plans are built from the ground up – we don’t believe in the cookie cutter approach. Our integrated communications approach is the most effective way to laser focus your resources to connect and influence your target audiences.

Media Relations

At Advantis, we’ve developed and executed local, national, North American and international media relations campaigns. There’s no doubt the evolving media environment means it’s harder to secure positive media coverage. As the PR and media relations worlds evolve, our media relations experts work to remain at the edge of the curve. We help our clients by developing messaging that resonates and a media relations strategy that connects to the intended audiences.

If you think you need some of the media relations services listed below, there may be a fit with your business objectives and the services we offer.

  • Blogger relations
  • Digital public relations
  • Media, analyst and influencer relations
  • Media training
  • Product launches
  • Thought leadership
  • Speaking opportunities
  • Writing (articles, case studies, news releases, newsletters, media advisories, speeches, white papers)
  • Website content

See the results when we leave no stone unturned to secure relevant coverage for our clients: sample media coverage

Companies and agencies alike lean on Advantis because we hit the ground running with experienced pros that develop and execute strategies based on knowing what works and what doesn’t. To determine if our media relations and digital PR capabilities might benefit your organization, contact Cyrus Mavalwala, ABC at 416-848-1885 or Or, see what we stand for by visiting our blog, LinkedIn or Twitter pages.