by Ernesta Rossi | May 14, 2020 | Audit, Social Media, Strategy |
Situation: City Sought to Improve Social Media ROI Recently a municipality in North America asked us to conduct a comprehensive social media audit of their entire social footprint. They wanted a social media assessment that would help them modernize their approach and...
by Cyrus Mavalwala, ABC, MC | Apr 16, 2020 | Blog, CommCrusaders, Cyrus, Social Media |
COVID-19 may go down in history as the ultimate test for local government communication departments regardless if your team is a department of 1 or 10. While the need for communication has escalated, employees are working remotely, some are sick, IT systems are...
by Cyrus Mavalwala, ABC, MC | Mar 4, 2020 | Audit, Blog, Social Media |
If your organization has social media channels, I’ve got some good news, and unfortunately, I’ve got some bad news too. Let’s get the bad news out of the way first. Before opening up your first social media channel, I’m sure your team went to great lengths to ensure...
by Ernesta Rossi | Oct 29, 2019 | Audit, Social Media, Strategy |
In our line of work ‒ helping clients deliver value through their social media communication ‒ we’re often invited to work on strategic projects that enable us to roll up our sleeves and make a difference, like social media audits. One of the first questions we’re...
by Ernesta Rossi | Dec 4, 2018 | Audit, Ernesta, Social Media, Strategy |
Situation: No Overarching Strategy The Advantis Social Media Health Check team recently conducted a social media audit for a national professional services association with more than a dozen chapters across the country. Although social media was part of their outreach...
by Ernesta Rossi | Jan 12, 2018 | Social Media |
In addition to crafting compelling Tweets and proactively engaging with followers, what else can a B2B marketer do to help their organization stand out on Twitter? One way to draw your audience’s attention is to have a compelling header photo. Your Twitter...
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