by Ernesta Rossi | Aug 15, 2018 | CommCrusaders, Cyrus, Public Relations |
We’re proud to announce that our Founding Partner, Cyrus Mavalwala, ABC, MC, has been awarded the prestigious IABC Master Communicator (MC) designation. The International Association of Business Communicators (IABC) Canada Master Communicator designation (MC) is a...
by Peter Turkington | Apr 4, 2014 | Media Relations, Peter, PR & Marketing, Public Relations |
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...
by Peter Turkington | Nov 12, 2013 | Blog, Peter, PR & Marketing, Public Relations, Strategy |
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...