by Karen Barker | Jun 13, 2014 | Blog, Content Creation, Design, Visuals |
My last blog post provided some things to think about when you’re developing your organization’s visual narrative, or in other words, the images, illustrations or graphics that depict your organization’s story. To complement those ideas, here are five practical tips...
by Karen Barker | Apr 29, 2014 | Blog, Content Marketing, Design |
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use...
by Karen Barker | Jan 28, 2014 | Blog, Content Creation, PR & Marketing, Visuals |
The cave man had the right idea when he started to use drawings on rocks to tell his story many tens of thousands of years ago. This technique of using drawings to communicate has been highly effective and is integral to how we approach business communication today....
by Karen Barker | Nov 21, 2013 | Blog, Content Creation, Content Marketing |
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes...
by Karen Barker | Oct 10, 2013 | Blog, Design |
I’ve spent a good part of my career working with content related to complex topics like pension and benefit plans and retirement financial planning concepts. I’ve often filled the role of marketing advisor to the technical wizards. Over time, I’ve learned...