by Karen Barker | Jun 13, 2014 | Blog, Content Creation, Design, Visuals |
My last blog post provided some things to think about when you’re developing your organization’s visual narrative, or in other words, the images, illustrations or graphics that depict your organization’s story. To complement those ideas, here are five practical tips...
by Karen Barker | Apr 29, 2014 | Blog, Content Marketing, Design |
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use...
by Karen Barker | Oct 10, 2013 | Blog, Design |
I’ve spent a good part of my career working with content related to complex topics like pension and benefit plans and retirement financial planning concepts. I’ve often filled the role of marketing advisor to the technical wizards. Over time, I’ve learned...
by Karen Barker | Sep 5, 2013 | Blog, Design |
I came upon an astonishing statistic the other day. It claimed that professionals spend 51% of their time managing information instead of acting on it – reinforcing the fact that decision makers are dealing with information overload day in and day out. The challenge,...
by Karen Barker | Mar 5, 2013 | Blog, Design |
It used to be that a graphic designer’s vernacular included ‘bluelines’ and ‘colour keys.’ Typography was laid down on art boards using Letraset while the designer hunched over a drafting table. If years ago as a business-to-business marketer you wanted to promote a...