by Peter Turkington | Aug 20, 2014 | Blog, Content Creation, Peter, PR & Marketing, Writing & Editing |
A speech is an opportunity to influence thought and behaviour. A well thought out and executed speech can build profile for a business leader, garner support from shareholders, put a face to a brand and establish thought leadership. So, don’t take it lightly. The...
by Peter Turkington | Jun 25, 2014 | Media Relations, PR & Marketing, Strategy |
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Peter Turkington | Apr 4, 2014 | Media Relations, Peter, PR & Marketing, Public Relations |
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...
by Peter Turkington | Mar 13, 2014 | Blog, Media Relations, Peter, PR & Marketing, Strategy |
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Peter Turkington | Feb 13, 2014 | Blog, Media Relations, PR & Marketing, Writing & Editing |
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you...