by Peter Turkington | Jun 25, 2014 | Media Relations, PR & Marketing, Strategy |
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Cyrus Mavalwala, ABC, MC | Apr 22, 2014 | Blog, CommCrusaders, CommsCrusaders, Content Creation, Cyrus, Media Relations |
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video...
by Peter Turkington | Apr 4, 2014 | Media Relations, Peter, PR & Marketing, Public Relations |
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...
by Peter Turkington | Mar 13, 2014 | Blog, Media Relations, Peter, PR & Marketing, Strategy |
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Peter Turkington | Feb 13, 2014 | Blog, Media Relations, PR & Marketing, Writing & Editing |
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you...
by Cyrus Mavalwala, ABC, MC | Feb 14, 2013 | Blog, Media Relations |
[youtube]http://www.youtube.com/watch?v=K7gSDqNH1zw&list=PLoK4VPAvqPYx95788jt4Z0s88AiEsPiFQ&index=1[/youtube] A common frustration I hear from business executives is that they feel like their company is the best kept secret in their industry. Nothing is...
connecting
