by Ernesta Rossi | May 14, 2020 | Audit, Social Media, Strategy |
Situation: City Sought to Improve Social Media ROI Recently a municipality in North America asked us to conduct a comprehensive social media audit of their entire social footprint. They wanted a social media assessment that would help them modernize their approach and...
by Ernesta Rossi | Oct 29, 2019 | Audit, Social Media, Strategy |
In our line of work ‒ helping clients deliver value through their social media communication ‒ we’re often invited to work on strategic projects that enable us to roll up our sleeves and make a difference, like social media audits. One of the first questions we’re...
by Ernesta Rossi | Dec 4, 2018 | Audit, Ernesta, Social Media, Strategy |
Situation: No Overarching Strategy The Advantis Social Media Health Check team recently conducted a social media audit for a national professional services association with more than a dozen chapters across the country. Although social media was part of their outreach...
by Cyrus Mavalwala, ABC, MC | Mar 30, 2018 | CommCrusaders, Cyrus, Strategy |
Spring skiing is in full swing, so I thought I’d share three key lessons that communication professionals can apply from my Ski Patrol days. I first presented this lesson on a panel at the IABC Canada West Conference in Kelowna, BC. Whether you ski, snowboard or...
by Cyrus Mavalwala, ABC, MC | May 23, 2017 | CommCrusaders, Cyrus, Strategy, Visuals |
As communicators and marketers, we’re always on the lookout for strategies, trends and tools to help us add value to our organizations. One methodology that’s gaining traction in 2017 is design thinking. If this problem-solving protocol isn’t on your radar yet, this...
by Cyrus Mavalwala, ABC, MC | Jul 10, 2015 | Blog, CommCrusaders, Cyrus, Strategy |
As IABC’s Immediate Past International Chair and the Group Director of Communications, Department for Business, Innovation and Skills for the UK government, Russell Grossman, ABC knows a thing or two about being a business communicator. While I was in New York City...
connecting
