by Ernesta Rossi | Audit, Social Media, Strategy | 0 Comments
Situation: City Sought to Improve Social Media ROI Recently a municipality in North America asked us to conduct a comprehensive social media audit of their entire social footprint. They wanted a social media assessment that would help them modernize their approach and...
by Cyrus Mavalwala, ABC, MC | Blog, CommCrusaders, Cyrus, Social Media | 0 Comments
COVID-19 may go down in history as the ultimate test for local government communication departments regardless if your team is a department of 1 or 10. While the need for communication has escalated, employees are working remotely, some are sick, IT systems are...
by Cyrus Mavalwala, ABC, MC | Audit, Blog, Social Media | 0 Comments
If your organization has social media channels, I’ve got some good news, and unfortunately, I’ve got some bad news too. Let’s get the bad news out of the way first. Before opening up your first social media channel, I’m sure your team went to great lengths to ensure...
by Ernesta Rossi | Audit, Social Media, Strategy | 0 Comments
In our line of work ‒ helping clients deliver value through their social media communication ‒ we’re often invited to work on strategic projects that enable us to roll up our sleeves and make a difference, like social media audits. One of the first questions we’re...
by Ernesta Rossi | Audit, Ernesta, Social Media, Strategy | 0 Comments
Situation: No Overarching Strategy The Advantis Social Media Health Check team recently conducted a social media audit for a national professional services association with more than a dozen chapters across the country. Although social media was part of their outreach...
by Ernesta Rossi | Blog, Content Creation, Ernesta, Interactive Video, Video & Animation | 0 Comments
In this digital age, it’s a challenge staying on top of constantly evolving marketing technology and assessing which new offering may be most beneficial to your organization. Video technology is one area that is advancing at breakneck speed. Staying abreast of changes...
by Ernesta Rossi | CommCrusaders, Cyrus, Public Relations | 0 Comments
We’re proud to announce that our Founding Partner, Cyrus Mavalwala, ABC, MC, has been awarded the prestigious IABC Master Communicator (MC) designation. The International Association of Business Communicators (IABC) Canada Master Communicator designation (MC) is a...
by Ernesta Rossi | Ernesta, Social Media This Week | 0 Comments
What’s new this week? Glad you asked! Facebook and Instagram are introducing new tools that can help users track their personal platform usage. Facebook and Instagram’s new activity dashboard Late last week, Facebook and Instagram introduced a new tool that helps...
by Ernesta Rossi | Ernesta, Social Media This Week | 0 Comments
Instagram continues to come up with new features to better improve user experience. They’ve been releasing new features almost every week, making it a challenge to keep up with it all. But more importantly, these changes have been beneficial to users worldwide, with...
by Ernesta Rossi | Ernesta, Social Media This Week | 0 Comments
This week, several social media platforms have announced enhancements of interest to B2B organizations – let’s check them out! LinkedIn This week, LinkedIn has released two useful forms of content: 1. LinkedIn has released a new employee advocacy program checklist....
by Ernesta Rossi | Social Media This Week | 0 Comments
Augmented reality (AR) is a unique way to engage with your surroundings enabling you to view your physical, real-life environments in an altered manner. More specifically, AR uses computer generated images and overlays them over a user’s view of the real world, which...
by Ernesta Rossi | Social Media This Week, Uncategorized | 0 Comments
As communicators living in a tech-advanced, digital age we need to stay on the cutting edge – we need to be aware of the latest platform updates so we can incorporate these changes and use them to our organization’s advantage. So, what happened this week?...
by Cyrus Mavalwala, ABC, MC | Social Media This Week, Uncategorized | 0 Comments
Could Instagram be upping their game by adding new long-form videos? According to a report from the Wall Street Journal, the social media platform may soon launch a new feature that will allow for long-form videos – videos that are over 10 minutes. If true, this...
by Ernesta Rossi | Social Media This Week, Uncategorized | 0 Comments
As issues around user privacy continue to burn bright, Facebook is rolling out a privacy prompt to encourage users to review their data controls. The pop-up alert encourages users to review the information they share on the platform, while reminding them of how this...
by Cyrus Mavalwala, ABC, MC | CommCrusaders, Cyrus, Strategy | 0 Comments
Spring skiing is in full swing, so I thought I’d share three key lessons that communication professionals can apply from my Ski Patrol days. I first presented this lesson on a panel at the IABC Canada West Conference in Kelowna, BC. Whether you ski, snowboard or...
by Ernesta Rossi | Social Media | 0 Comments
In addition to crafting compelling Tweets and proactively engaging with followers, what else can a B2B marketer do to help their organization stand out on Twitter? One way to draw your audience’s attention is to have a compelling header photo. Your Twitter...
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