by Peter Turkington | Aug 20, 2014 | Blog, Content Creation, Peter, PR & Marketing, Writing & Editing |
A speech is an opportunity to influence thought and behaviour. A well thought out and executed speech can build profile for a business leader, garner support from shareholders, put a face to a brand and establish thought leadership. So, don’t take it lightly. The...
by Peter Turkington | Feb 13, 2014 | Blog, Media Relations, PR & Marketing, Writing & Editing |
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you...
by Ernesta Rossi | Dec 22, 2011 | Blog, Writing & Editing |
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you’re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before...
by Advantis Communications | Nov 15, 2011 | Writing & Editing |
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to...
by Sue Horner | Sep 2, 2011 | Blog, Writing & Editing |
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
by Sue Horner | Jul 14, 2010 | Blog, Writing & Editing |
Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You’re in if you know it, a clueless outsider if you don’t. Two official...
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