by Ernesta Rossi | Social Media This Week | 0 Comments
Twitter has enabled all users to view the data on how many views their videos receive. Twitter now joins the likes of Facebook, Instagram, and YouTube in providing their users with this ability. With view counts being publicized on Twitter, videos’ performances can...
by Ernesta Rossi | CommCrusaders, Interactive Video, Social Media This Week, Uncategorized | 0 Comments
This week in social media, YouTube has made some changes concerning which accounts are able to add external links in their videos. Users must now join the YouTube Partner Program in order to be able to add external links—typically added to videos in the form of end...
by Cyrus Mavalwala, ABC, MC | CommCrusaders, Cyrus, Strategy, Visuals | 0 Comments
As communicators and marketers, we’re always on the lookout for strategies, trends and tools to help us add value to our organizations. One methodology that’s gaining traction in 2017 is design thinking. If this problem-solving protocol isn’t on your radar yet, this...
by Cyrus Mavalwala, ABC, MC | Blog, CommCrusaders, Cyrus, Strategy | 0 Comments
As IABC’s Immediate Past International Chair and the Group Director of Communications, Department for Business, Innovation and Skills for the UK government, Russell Grossman, ABC knows a thing or two about being a business communicator. While I was in New York City...
by Peter Turkington | Blog, Content Creation, Peter, PR & Marketing, Writing & Editing | 0 Comments
A speech is an opportunity to influence thought and behaviour. A well thought out and executed speech can build profile for a business leader, garner support from shareholders, put a face to a brand and establish thought leadership. So, don’t take it lightly. The...
by Peter Turkington | Media Relations, PR & Marketing, Strategy | 0 Comments
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Karen Barker | Blog, Content Creation, Design, Visuals | 0 Comments
My last blog post provided some things to think about when you’re developing your organization’s visual narrative, or in other words, the images, illustrations or graphics that depict your organization’s story. To complement those ideas, here are five practical tips...
by Ernesta Rossi | Blog, Content Creation, Content Marketing, Ernesta | 0 Comments
Social Media Examiner recently released their 6th annual 2014 Social Media Marketing Industry Report. They surveyed over 2,800 marketers from the U.S., U.K., Canada and beyond. More than half were B2C marketers, while 41% reported businesses as their primary target....
by Karen Barker | Blog, Content Marketing, Design | 0 Comments
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use...
by Cyrus Mavalwala, ABC, MC | Blog, CommCrusaders, CommsCrusaders, Content Creation, Cyrus, Media Relations | 4 Comments
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video...
by Ernesta Rossi | Blog, Content Creation, Ernesta, Video, Video & Animation | 0 Comments
When you think of B2B video, do you think Boring-to-Boring? A typical challenge that many B2B organizations face when producing video is taking their complex subject matter and developing a story that is interesting, engaging and easy to digest. You could argue that...
by Advantis Communications | Social Media This Week | 0 Comments
This week in social media Twitter announced they would be rolling out new profile designs as well as some new key features for users. Many of the updates seem to be taking a page from the Facebook book. Updates include: 1.) Larger Profile Picture and...
by Peter Turkington | Media Relations, Peter, PR & Marketing, Public Relations | 0 Comments
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...
by Ernesta Rossi | Blog, Content Creation, Ernesta, Video, Video & Animation | 0 Comments
This is the fourth installment in our series of blog posts about producing video that is engaging and moves the needle when it comes to marketing measurement. Today’s topic is about ensuring production value delights the viewer. Corporate marketers often...
by Advantis Communications | Blog, Social Media | 0 Comments
Did you know Pinterest recently announced you can create an unlimited number of boards that are visible only to you? You’ve probably noticed an option to “keep it secret” when creating boards [see Figure 1 for a sample], but up until now, you could only have three...
by Cyrus Mavalwala, ABC, MC | Blog, CommCrusaders, CommsCrusaders, Cyrus | 0 Comments
As an IABC 500 club member I have a vested interest in ensuring IABC continues to evolve and remain relevant to communication professionals. So I try to take opportunities to chat with the many IABC influencers such as the hard working volunteer leaders. While judging...