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Social Media

Social Media Services

Competitive research, strategic planning, policies and process, monitoring, audits and training – the Advantis team has been in involved with social media from every angle. From recovering URLs to developing editorial schedules, to generating a constant flow of engaging material with multimedia content, to training departments across organizations – our social media services have helped our clients build a strong foundation for social media outreach.

There’s lots of moving parts, but don’t worry, you’re in good hands. For over ten years, the Advantis team has been integrating social media in the businesses of organizations such as BMO Bank of Montreal, CPA Canada, Canadian Bar Association, Grand & Toy, Teranet and others. We also have deep expertise in municipal social media, including projects with the City of Toronto, City of Mississauga, City of Brampton, City of Markham and more.

Social Media Audits

Your social media activities are going well. After all, positive reports from your staff or agency show increases in easy-to-obtain, channel-based metrics such as followers and engagement. But what do these metrics really mean to your business KPIs, and are they telling the whole story? Can your current investment provide even greater ROI? What are the top three things you need to change immediately to be more effective? Which key considerations do you need to implement now to meet your long-term objectives?

Advantis can help you conduct a Social Media Audit to ensure your strategy is based on insights, not assumptions. Learn more: Advantis’ Social Media Health Check.

Social Media Training

The Advantis team delivers engaging training to corporations, municipalities and associations in-person and online. Custom topics include social strategies for sales professionals, HR executives, customer service teams and more. Advantis’ facilitators employ interactive and mixed modalities to maximize the adult-learning experience including an interactive presentation, engaging exercises, and effective tools that can be immediately applied on the job.

Social Media Content Creation

We first understand your audience, then determine the right platforms to engage and then develop a strategy to consistency deliver compelling content. We also conduct training on Creating Compelling Content for Social Channels.

Social Media Monitoring

There are lots of listening and monitoring platforms available, but it’s not about the features battle. Although Advantis leverages the best technologies, we’re focused on delivering actionable business insights from social data analytics. Which social insights can help you achieve your business objectives? Contact us to find out how Advantis’ social media services can help you build capacity and your business goals.

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Time for a Social Media Health Check?

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7 Critical Components for Social Media Success

If your organization has social media channels, I’ve got some good news, and unfortunately, I’ve got some bad news too. Let’s get the bad news out of the way first. Before opening up your first social media channel, I’m sure your team went to great lengths to ensure... read more