by Cyrus Mavalwala, ABC, MC | Apr 16, 2020 | Blog, CommCrusaders, Cyrus, Social Media |
COVID-19 may go down in history as the ultimate test for local government communication departments regardless if your team is a department of 1 or 10. While the need for communication has escalated, employees are working remotely, some are sick, IT systems are...
by Cyrus Mavalwala, ABC, MC | Mar 4, 2020 | Audit, Blog, Social Media |
If your organization has social media channels, I’ve got some good news, and unfortunately, I’ve got some bad news too. Let’s get the bad news out of the way first. Before opening up your first social media channel, I’m sure your team went to great lengths to ensure...
by Cyrus Mavalwala, ABC, MC | Jun 8, 2018 | Social Media This Week, Uncategorized |
Could Instagram be upping their game by adding new long-form videos? According to a report from the Wall Street Journal, the social media platform may soon launch a new feature that will allow for long-form videos – videos that are over 10 minutes. If true, this...
by Cyrus Mavalwala, ABC, MC | Mar 30, 2018 | CommCrusaders, Cyrus, Strategy |
Spring skiing is in full swing, so I thought I’d share three key lessons that communication professionals can apply from my Ski Patrol days. I first presented this lesson on a panel at the IABC Canada West Conference in Kelowna, BC. Whether you ski, snowboard or...
by Cyrus Mavalwala, ABC, MC | May 23, 2017 | CommCrusaders, Cyrus, Strategy, Visuals |
As communicators and marketers, we’re always on the lookout for strategies, trends and tools to help us add value to our organizations. One methodology that’s gaining traction in 2017 is design thinking. If this problem-solving protocol isn’t on your radar yet, this...