by Cyrus Mavalwala | Jun 8, 2018 | Social Media This Week, Uncategorized |
Could Instagram be upping their game by adding new long-form videos? According to a report from the Wall Street Journal, the social media platform may soon launch a new feature that will allow for long-form videos – videos that are over 10 minutes. If true, this...
by Cyrus Mavalwala | Mar 30, 2018 | CommCrusaders, Cyrus, Strategy |
Spring skiing is in full swing, so I thought I’d share three key lessons that communication professionals can apply from my Ski Patrol days. I first presented this lesson on a panel at the IABC Canada West Conference in Kelowna, BC. Whether you ski, snowboard or...
by Cyrus Mavalwala | May 23, 2017 | CommCrusaders, Cyrus, Strategy, Visuals |
As communicators and marketers, we’re always on the lookout for strategies, trends and tools to help us add value to our organizations. One methodology that’s gaining traction in 2017 is design thinking. If this problem-solving protocol isn’t on your radar yet, this...
by Cyrus Mavalwala | Jul 10, 2015 | Blog, CommCrusaders, Cyrus, Strategy |
As IABC’s Immediate Past International Chair and the Group Director of Communications, Department for Business, Innovation and Skills for the UK government, Russell Grossman, ABC knows a thing or two about being a business communicator. While I was in New York City...
by Cyrus Mavalwala | Apr 22, 2014 | Blog, CommCrusaders, CommsCrusaders, Content Creation, Cyrus, Media Relations |
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video...
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