by Cyrus Mavalwala, ABC, MC | Mar 24, 2014 | Blog, CommCrusaders, CommsCrusaders, Cyrus |
As an IABC 500 club member I have a vested interest in ensuring IABC continues to evolve and remain relevant to communication professionals. So I try to take opportunities to chat with the many IABC influencers such as the hard working volunteer leaders. While judging...
by Ernesta Rossi | Mar 20, 2014 | Blog, Ernesta, Video, Video & Animation |
Now that you already know the importance of keeping your messages simple and producing a compelling story from our two earlier posts we’re going to dive into part three of producing great B2B videos. A Compelling Call to Action The third key ingredient in every B2B...
by Peter Turkington | Mar 13, 2014 | Blog, Media Relations, Peter, PR & Marketing, Strategy |
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Ernesta Rossi | Mar 11, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked — What are the keys to developing a great video to support the B2B sales process? In an...
by Advantis Communications | Feb 18, 2014 | Blog, Social Media, Video |
If you read our last YouTube blog post, Top 5 Ways Your Business Is Failing On YouTube, and any of the points resonated with you, you’re probably wondering how you can start pulling your channel’s socks up today! Here are the top five ways to make sure your business’...
by Peter Turkington | Feb 13, 2014 | Blog, Media Relations, PR & Marketing, Writing & Editing |
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you...