by Ernesta Rossi | Feb 4, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster...
by Karen Barker | Jan 28, 2014 | Blog, Content Creation, PR & Marketing, Visuals |
The cave man had the right idea when he started to use drawings on rocks to tell his story many tens of thousands of years ago. This technique of using drawings to communicate has been highly effective and is integral to how we approach business communication today....
by Karen Barker | Nov 21, 2013 | Blog, Content Creation, Content Marketing |
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes...
by Peter Turkington | Nov 12, 2013 | Blog, Peter, PR & Marketing, Public Relations, Strategy |
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...
by Advantis Communications | Nov 5, 2013 | Blog, Social Media |
Many would say that uploading a video to YouTube is as easy as stealing candy from a baby; however, I’m here to tell you that if you want it done right, it’s easier said than done! Here are the top five mistakes businesses are making on YouTube: Failure #1 – Your...
by Cyrus Mavalwala, ABC, MC | Nov 1, 2013 | Blog, CommCrusaders, CommsCrusaders, Cyrus |
As a seasoned communicator, you’ve probably had this debate more than once – How do internal and external communications differ? I also enjoy healthy debates around similar discussions such as the approaches to communications for B2C vs B2B audiences, but that’s for...