by Ernesta Rossi | May 28, 2014 | Blog, Content Creation, Content Marketing, Ernesta |
Social Media Examiner recently released their 6th annual 2014 Social Media Marketing Industry Report. They surveyed over 2,800 marketers from the U.S., U.K., Canada and beyond. More than half were B2C marketers, while 41% reported businesses as their primary target....
by Karen Barker | Apr 29, 2014 | Blog, Content Marketing, Design |
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use...
by Cyrus Mavalwala, ABC, MC | Apr 22, 2014 | Blog, CommCrusaders, CommsCrusaders, Content Creation, Cyrus, Media Relations |
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video...
by Ernesta Rossi | Apr 15, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you think of B2B video, do you think Boring-to-Boring? A typical challenge that many B2B organizations face when producing video is taking their complex subject matter and developing a story that is interesting, engaging and easy to digest. You could argue that...
by Ernesta Rossi | Apr 2, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
This is the fourth installment in our series of blog posts about producing video that is engaging and moves the needle when it comes to marketing measurement. Today’s topic is about ensuring production value delights the viewer. Corporate marketers often...
by Advantis Communications | Mar 27, 2014 | Blog, Social Media |
Did you know Pinterest recently announced you can create an unlimited number of boards that are visible only to you? You’ve probably noticed an option to “keep it secret” when creating boards [see Figure 1 for a sample], but up until now, you could only have three...