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What’s new this week? Glad you asked! Facebook and Instagram are introducing new tools that can help users track their personal platform usage.

Facebook and Instagram’s new activity dashboard
Late last week, Facebook and Instagram introduced a new tool that helps users manage their time on these social media platforms through an activity dashboard, which will be launching any time now. This feature not only allows you to review how much time you’re spending on the platform, but it also allows you to set a daily limit for yourself. The platform will alert you once you’ve exceeded that daily limit – these reminders, however, can be changed or cancelled at any time.

So, how does it work?

In order to gain access to this tool, you must enable the setting on your app. Here’s how to do it:
1. Go to your profile
2. At the top of your profile, select the ‘Settings’ icon
3. Scroll down and select ‘Your Activity’

instagram time tracking

1. Go to your ‘Settings’
2. Select ‘Your Time on Facebook’

facebook time tracking

But what do these new tracking features mean for marketers and communicators? These new tools will provide users with visibility into the actual amount of time they’re spending on social media, which could be a huge wake up call for many. Because this tool also comes with a time-limiting feature, could brands could potentially see a decrease in user traffic? What do you think? Comment below with your thoughts or visit us on Twitter at @AdvantisComm and shoot us a tweet.

*Above images provided by Facebook