by Advantis Communications | Media Relations | 0 Comments
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Ernesta Rossi | PR & Marketing, Social Media | 0 Comments
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This...
by Advantis Communications | Random | 2 Comments
On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. At a scorching 30+ C, we braved the...
by Cyrus Mavalwala, ABC, MC | Random | 0 Comments
If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! Advantis Communications is an award-winning, Toronto...
by Cyrus Mavalwala, ABC, MC | PR & Marketing | 0 Comments
How do you win an IABC Gold Quill Award and distinguish yourself and the work of your communications team on a global level? You haven’t heard of IABC? The International Association of Business Communicators (IABC) is a professional network of about 15,000 business...
by Ernesta Rossi | Blog, Video | 0 Comments
Advantis recently wrapped up a project involving a series of two-minute videos for a national Canadian business-to-business company. The goal was to help our client engage at a deeper level with their customers – a departure from typical product-focused...
by Cyrus Mavalwala, ABC, MC | Blog, Random | 0 Comments
Job Description Are you ready to accelerate your learning and make things happen? If not, this opportunity isn’t for you. Advantis Communications Inc., an award-winning, boutique public relations and marketing agency is on the hunt for the consummate B2B PR and media...
by Advantis Communications | Blog, Social Media | 0 Comments
Twitter is the ultimate platform to fill our desire for news, entertainment and communication designed to be easily digested for our society’s short attention span. But critics complain: “how do you say something meaningful with such a restricted word count?” Ask John...
by Cyrus Mavalwala, ABC, MC | Blog, Media Relations | 1 Comment
For years we’ve been integrating social media solutions into our clients’ media relations and marketing campaigns. And no, we don’t believe it’s new media vs traditional media, but rather a blend that’s unique depending on the audience you’re trying to reach and your...
by Sue Horner | Blog, Writing & Editing | 0 Comments
Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You’re in if you know it, a clueless outsider if you don’t. Two official...
by Advantis Communications | Blog, Social Media | 0 Comments
Twitter is becoming increasingly mainstream, but it’s easy for us Tweeters to forget how mind-boggling the concept was when we first got on board. So here is a quick reference of terms in alphabetical order to get any new user started and understanding the jargon. For...
by Advantis Communications | Blog, Writing & Editing | 0 Comments
Before blogs BB (before blogs) we had only traditional publishing which included a beginning, middle, and an end. Books, newspapers and magazines have an attractive cover that stimulate our interest and persuade us to buy it and consume the content. Blogs turn that...
by Sue Horner | Blog, Writing & Editing | 0 Comments
The search for an alternate way to say “man hours” and “manhole covers” for an employee newsletter article (how about “work hours” and “sewer covers”?) got me looking at the whole issue of gender neutral (or gender fair) language. Some people scoff at even calling it...
by Ernesta Rossi | Blog, PR & Marketing | 0 Comments
Let’s face it, it takes time to create a strategic public relations and marketing plan, let alone implement one. With today’s hectic pace of business and pressure to increase revenues, some companies are taking a reactive, short-sighted approach to marketing. Have you...
by Cyrus Mavalwala, ABC, MC | Blog, PR & Marketing, Random | 0 Comments
After eight years, we’ve finally rebranded – the classic story of the shoemaker’s children who have no shoes. We’ve done it all for clients from creating company names to media relations campaigns, but we never had time to do it for ourselves. So . . . we finally took...
connecting
