connecting
After eight years, we’ve finally rebranded – the classic story of the shoemaker’s children who have no shoes. We’ve done it all for clients from creating company names to media relations campaigns, but we never had time to do it for ourselves. So . . . we finally took our own advice, and sought out the advice of others through crowdsourcing, and created a brand spanking (no pun intended) new blog, new website and new stationery to reflect our expanded service offerings. And we took it to the extreme by also moving our office to new digs. But what does all this have to do with you and orange soap?
The colour orange
We just love the playful and energetic colour of orange. Our last office had an orange wall and we’re determining where to paint in our new office. We also contribute the colour orange for helping us generate some novel and award-winning campaigns too.
Since we live our brand positioning every day, we wanted to integrate our philosophy throughout the office right down to the colour of soap in our washroom. This idea won hands down over spray painting our hair. We care about the details.
The new attire
So we’re now happy to say that we did for ourselves what we do for our clients. Doing it right, meant writing our own social media policy. I have to say it’s more fun when we do this for a client, but it was necessary for our digital footprint.
So right about now, you’re probably determining if you should visit this blog again or perhaps sign-up for our RSS feed. Well, quite frankly, we’re not sure you should. To help you make an informed decision, we’ll outline below what we’re going to try and accomplish on this blog and you can choose what action to take. And we’ll also make you a promise. Sound fair?
Topics of future posts
When it comes to strategic planning, whether it’s a PR roadmap or what drink to serve on a Friday afternoon, we’re total keeners. As any strategic planner would do, we’ve created an editorial calendar for this blog.
Keeping our readers in mind, we’ll expose tips and ideas that will create value for your organization. Future posts may highlight the secrets of successful media relations, a video highlighting how to effectively leverage social media platforms for sales prospecting or tips on writing like a pro in the digital world.
The Advantis guarantee
In every blog post, our aim will be to deliver valuable PR and marketing related content. Our promise and guarantee to you and every reader is as follows: If you ever think a post is just shameless, promotional drivel, let us know. The first person who points this out to us in an accurate and fair manner will receive for free the ability to pick the brain of an Advantis partner for one full hour. That’s 60 minutes for free to ask anything about PR and marketing and how it can help grow your business.
If you think this sounds good let us know, or just come back and keep on reading!