connecting
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This will always be recognized by the [customer] who requires these products or services.”
With all the incessant noise about ‘joining the conversation’, ‘being authentic’ and the frantic rush to connect with users, are B2B companies forgetting something?
You can open Twitter accounts, post demos to YouTube and set-up a custom Facebook Page as part of your B2B social media strategy, but if your products or services are poor or not quite as appealing as the alternative, you’re wasting your time and taking unnecessary risk.
We can’t lose focus on the one key ingredient for business success – a product or service that uniquely fulfills the needs of the end user. Once that’s in place, there’s no shortage of stories and B2B content that you can create to generate awareness and preference, traditionally, digitally and socially. Miss that one ingredient and you risk bearing the brunt of negative comments about your offering ─ and in the social media realm, no publicity is better than negative publicity.