by Advantis Communications | Social Media | 1 Comment
Since you read my last post, 5 Ways Pinterest Can Enhance Your Business, you know that your business can reap benefits by using Pinterest. However, to identify with those coming from a B2B perspective, what if you aren’t a brand or business per se? For example:...
by Ernesta Rossi | Blog, Social Media | 0 Comments
Google+, a social networking site that focuses on targeted sharing, has grown at a steady pace to over 170 million users since its launch a year ago. This growth could have more B2B companies using Google+ as part of their social media strategy. Why? Although not...
by Advantis Communications | Blog, Social Media | 2 Comments
Imagine the size of the group if every resident in Toronto got together. Now imagine that group five times larger. You would have about 10 million people, which is also the number of Pinterest-registered users. Pinterest is a virtual pinboard. A pin is an image or...
by Ernesta Rossi | Social Media | 2 Comments
A social network within a social network? You may have heard the growing chatter about BranchOut—with 25 million users, it’s the biggest professional network on Facebook and leaves some people asking the question: “Is LinkedIn in trouble?” How do job seekers use...
by Cyrus Mavalwala, ABC, MC | Strategy | 0 Comments
The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie...
by Ernesta Rossi | Blog, Writing & Editing | 1 Comment
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you’re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before...
by Advantis Communications | Writing & Editing | 0 Comments
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to...
by Advantis Communications | PR & Marketing, Strategy | 0 Comments
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach...
by Cyrus Mavalwala, ABC, MC | Social Media | 0 Comments
LinkedIn: Foster Your Connections to Build Relationships You may have hundreds of connections on LinkedIn, but are you leveraging this part of the professional web for your career and business success? If you’re not seeing tangible business value, a likely reason is...
by Ernesta Rossi | Social Media | 0 Comments
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared...
by Advantis Communications | Random | 0 Comments
I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1) Immerse yourself in social media – This is a place...
by Sue Horner | Blog, Writing & Editing | 0 Comments
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
by Advantis Communications | Social Media, Strategy | 0 Comments
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the...
by Advantis Communications | PR & Marketing, Social Media | 0 Comments
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for...
by Ernesta Rossi | PR & Marketing, Strategy | 0 Comments
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
by Ernesta Rossi | PR & Marketing | 0 Comments
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...
connecting
