by Peter Turkington | Jun 25, 2014 | Media Relations, PR & Marketing, Strategy |
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Ernesta Rossi | May 28, 2014 | Blog, Content Creation, Content Marketing, Ernesta |
Social Media Examiner recently released their 6th annual 2014 Social Media Marketing Industry Report. They surveyed over 2,800 marketers from the U.S., U.K., Canada and beyond. More than half were B2C marketers, while 41% reported businesses as their primary target....
by Karen Barker | Nov 21, 2013 | Blog, Content Creation, Content Marketing |
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes...
by Ernesta Rossi | Oct 22, 2013 | Blog, Content Creation, Content Marketing, Ernesta |
It is often said that smart technology, efficient processes and great people are what it takes to create and sustain a remarkable organization. There’s a tendency for some organizations to lean on their engineers – those at the cutting edge of their I.P. – to...
by Karen Barker | Sep 5, 2013 | Blog, Design |
I came upon an astonishing statistic the other day. It claimed that professionals spend 51% of their time managing information instead of acting on it – reinforcing the fact that decision makers are dealing with information overload day in and day out. The challenge,...