by Ernesta Rossi | Apr 15, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you think of B2B video, do you think Boring-to-Boring? A typical challenge that many B2B organizations face when producing video is taking their complex subject matter and developing a story that is interesting, engaging and easy to digest. You could argue that...
by Ernesta Rossi | Apr 2, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
This is the fourth installment in our series of blog posts about producing video that is engaging and moves the needle when it comes to marketing measurement. Today’s topic is about ensuring production value delights the viewer. Corporate marketers often...
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by Ernesta Rossi | Mar 20, 2014 | Blog, Ernesta, Video, Video & Animation |
Now that you already know the importance of keeping your messages simple and producing a compelling story from our two earlier posts we’re going to dive into part three of producing great B2B videos. A Compelling Call to Action The third key ingredient in every B2B...
by Ernesta Rossi | Mar 11, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked — What are the keys to developing a great video to support the B2B sales process? In an...
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by Ernesta Rossi | Feb 4, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster...
by Ernesta Rossi | Oct 29, 2013 | Ernesta, Social Media, Social Media Training |
In recent blog posts, Twitter for Customer Service – Questions from the Front Line Question 1 and Question 2, we shared some common questions raised by attendees during a recent Twitter for Customer Service training session. The third question that seemed to be...
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