by Karen Barker | Apr 29, 2014 | Blog, Content Marketing, Design |
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use...
by Cyrus Mavalwala, ABC, MC | Apr 22, 2014 | Blog, CommCrusaders, CommsCrusaders, Content Creation, Cyrus, Media Relations |
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video...
by Ernesta Rossi | Apr 15, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you think of B2B video, do you think Boring-to-Boring? A typical challenge that many B2B organizations face when producing video is taking their complex subject matter and developing a story that is interesting, engaging and easy to digest. You could argue that...
by Advantis Communications | Apr 11, 2014 | Social Media This Week |
This week in social media Twitter announced they would be rolling out new profile designs as well as some new key features for users. Many of the updates seem to be taking a page from the Facebook book. Updates include: 1.) Larger Profile Picture and...
by Peter Turkington | Apr 4, 2014 | Media Relations, Peter, PR & Marketing, Public Relations |
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...