by Peter Turkington | Jun 25, 2014 | Media Relations, PR & Marketing, Strategy |
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Peter Turkington | Mar 13, 2014 | Blog, Media Relations, Peter, PR & Marketing, Strategy |
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Peter Turkington | Nov 12, 2013 | Blog, Peter, PR & Marketing, Public Relations, Strategy |
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...
by Advantis Communications | Feb 20, 2013 | Blog, Social Media, Strategy |
In the last few days, two big brands’ Twitter accounts (Burger King and Jeep) have been hacked. While some steps taken deserve a pat on the back, there seemed to be a lack of action from both parties as the wildfire blazed. We’re hoping this is the end of the...
by Cyrus Mavalwala, ABC, MC | Jan 24, 2013 | Blog, Social Media, Strategy |
You thought about it in 2011. You talked about it in 2012. And now, to advance your career, you should just do it in 2013! Invest in social media education that is 😉 If you know me, you know I’m passionate about how new strategies, technologies and processes that help...
by Cyrus Mavalwala, ABC, MC | Jan 19, 2012 | Strategy |
The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie...