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The audience comes first

Developing content for specific audiences can be a challenge.  In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all.  One company, Red Bull, has taken a unique approach...
Be original and get noticed!

Be original and get noticed!

“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
Keys for killer B2B content

Keys for killer B2B content

Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...