![3 Easy Steps to Thought Leadership]()
by Peter Turkington | Nov 12, 2013 | Blog, Peter, PR & Marketing, Public Relations, Strategy |
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...
by Advantis Communications | Nov 3, 2011 | PR & Marketing, Strategy |
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach...
by Advantis Communications | Aug 26, 2011 | PR & Marketing, Social Media |
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for...
by Ernesta Rossi | Aug 17, 2011 | PR & Marketing, Strategy |
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
by Ernesta Rossi | Aug 4, 2011 | PR & Marketing |
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...
by Ernesta Rossi | Jul 25, 2011 | PR & Marketing, Social Media |
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This...
connecting
