![3 Easy Steps to Thought Leadership]()
by Peter Turkington | Nov 12, 2013 | Blog, Peter, PR & Marketing, Public Relations, Strategy |
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your...
by Cyrus Mavalwala, ABC, MC | Feb 14, 2013 | Blog, Media Relations |
[youtube]http://www.youtube.com/watch?v=K7gSDqNH1zw&list=PLoK4VPAvqPYx95788jt4Z0s88AiEsPiFQ&index=1[/youtube] A common frustration I hear from business executives is that they feel like their company is the best kept secret in their industry. Nothing is...
by Ernesta Rossi | Dec 10, 2012 | Blog, Media Relations, Social Media |
The Advantis team recently returned from yet another successful content creation and development project and we’d like to share some key learnings. A long-time client invited us again to join them at Autodesk University 2012 to secure media coverage, to create content...
by Advantis Communications | Jul 28, 2011 | Media Relations |
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Cyrus Mavalwala, ABC, MC | Aug 30, 2010 | Blog, Media Relations |
For years we’ve been integrating social media solutions into our clients’ media relations and marketing campaigns. And no, we don’t believe it’s new media vs traditional media, but rather a blend that’s unique depending on the audience you’re trying to reach and your...
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