by Ernesta Rossi | Dec 22, 2011 | Blog, Writing & Editing |
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you’re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before...
by Advantis Communications | Nov 15, 2011 | Writing & Editing |
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to...
by Advantis Communications | Nov 3, 2011 | PR & Marketing, Strategy |
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach...
by Cyrus Mavalwala, ABC, MC | Oct 18, 2011 | Social Media |
LinkedIn: Foster Your Connections to Build Relationships You may have hundreds of connections on LinkedIn, but are you leveraging this part of the professional web for your career and business success? If you’re not seeing tangible business value, a likely reason is...
by Ernesta Rossi | Sep 19, 2011 | Social Media |
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared...