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Newsletter points to ponder

Newsletter points to ponder

A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
Be original and get noticed!

Be original and get noticed!

“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...