by Peter Turkington | Mar 13, 2014 | Blog, Media Relations, Peter, PR & Marketing, Strategy |
In today’s 24 hour news environment it’s easy to slip into a reactive communications mode, responding to events that are happening external to the organization rather than driving the conversation. This can take the form of a reaction to the stock market, industry...
by Ernesta Rossi | Dec 10, 2012 | Blog, Media Relations, Social Media |
The Advantis team recently returned from yet another successful content creation and development project and we’d like to share some key learnings. A long-time client invited us again to join them at Autodesk University 2012 to secure media coverage, to create content...
by Advantis Communications | Aug 30, 2011 | Social Media, Strategy |
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the...
by Ernesta Rossi | Aug 17, 2011 | PR & Marketing, Strategy |
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
by Ernesta Rossi | Aug 4, 2011 | PR & Marketing |
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...