by Cyrus Mavalwala, ABC, MC | Aug 30, 2010 | Blog, Media Relations |
For years we’ve been integrating social media solutions into our clients’ media relations and marketing campaigns. And no, we don’t believe it’s new media vs traditional media, but rather a blend that’s unique depending on the audience you’re trying to reach and your...
by Sue Horner | Jul 14, 2010 | Blog, Writing & Editing |
Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You’re in if you know it, a clueless outsider if you don’t. Two official...
by Advantis Communications | Jun 24, 2010 | Blog, Social Media |
Twitter is becoming increasingly mainstream, but it’s easy for us Tweeters to forget how mind-boggling the concept was when we first got on board. So here is a quick reference of terms in alphabetical order to get any new user started and understanding the jargon. For...
by Advantis Communications | May 31, 2010 | Blog, Writing & Editing |
Before blogs BB (before blogs) we had only traditional publishing which included a beginning, middle, and an end. Books, newspapers and magazines have an attractive cover that stimulate our interest and persuade us to buy it and consume the content. Blogs turn that...
by Sue Horner | May 26, 2010 | Blog, Writing & Editing |
The search for an alternate way to say “man hours” and “manhole covers” for an employee newsletter article (how about “work hours” and “sewer covers”?) got me looking at the whole issue of gender neutral (or gender fair) language. Some people scoff at even calling it...
by Ernesta Rossi | May 17, 2010 | Blog, PR & Marketing |
Let’s face it, it takes time to create a strategic public relations and marketing plan, let alone implement one. With today’s hectic pace of business and pressure to increase revenues, some companies are taking a reactive, short-sighted approach to marketing. Have you...
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