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Newsletter points to ponder

Newsletter points to ponder

A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
Short-form style guide

Short-form style guide

Twitter is the ultimate platform to fill our desire for news, entertainment and communication designed to be easily digested for our society’s short attention span. But critics complain: “how do you say something meaningful with such a restricted word count?” Ask John...