by Ernesta Rossi | Apr 23, 2012 | Social Media |
A social network within a social network? You may have heard the growing chatter about BranchOut—with 25 million users, it’s the biggest professional network on Facebook and leaves some people asking the question: “Is LinkedIn in trouble?” How do job seekers use...
by Cyrus Mavalwala, ABC, MC | Oct 18, 2011 | Social Media |
LinkedIn: Foster Your Connections to Build Relationships You may have hundreds of connections on LinkedIn, but are you leveraging this part of the professional web for your career and business success? If you’re not seeing tangible business value, a likely reason is...
by Ernesta Rossi | Sep 19, 2011 | Social Media |
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared...
by Advantis Communications | Aug 30, 2011 | Social Media, Strategy |
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the...
by Advantis Communications | Aug 26, 2011 | PR & Marketing, Social Media |
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for...
by Ernesta Rossi | Jul 25, 2011 | PR & Marketing, Social Media |
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This...