by Ernesta Rossi | Jun 25, 2012 | Blog, Social Media |
Google+, a social networking site that focuses on targeted sharing, has grown at a steady pace to over 170 million users since its launch a year ago. This growth could have more B2B companies using Google+ as part of their social media strategy. Why? Although not...
by Ernesta Rossi | Apr 23, 2012 | Social Media |
A social network within a social network? You may have heard the growing chatter about BranchOut—with 25 million users, it’s the biggest professional network on Facebook and leaves some people asking the question: “Is LinkedIn in trouble?” How do job seekers use...
by Ernesta Rossi | Dec 22, 2011 | Blog, Writing & Editing |
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you’re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before...
by Ernesta Rossi | Sep 19, 2011 | Social Media |
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared...
by Ernesta Rossi | Aug 17, 2011 | PR & Marketing, Strategy |
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
connecting
