by Advantis Communications | Aug 30, 2011 | Social Media, Strategy |
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the...
by Advantis Communications | Aug 26, 2011 | PR & Marketing, Social Media |
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for...
by Advantis Communications | Jul 28, 2011 | Media Relations |
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Advantis Communications | Jul 22, 2011 | Random |
On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. At a scorching 30+ C, we braved the...
by Advantis Communications | Sep 27, 2010 | Blog, Social Media |
Twitter is the ultimate platform to fill our desire for news, entertainment and communication designed to be easily digested for our society’s short attention span. But critics complain: “how do you say something meaningful with such a restricted word count?” Ask John...