by Advantis Communications | Jul 9, 2012 | Social Media |
Since you read my last post, 5 Ways Pinterest Can Enhance Your Business, you know that your business can reap benefits by using Pinterest. However, to identify with those coming from a B2B perspective, what if you aren’t a brand or business per se? For example:...
by Advantis Communications | May 31, 2012 | Blog, Social Media |
Imagine the size of the group if every resident in Toronto got together. Now imagine that group five times larger. You would have about 10 million people, which is also the number of Pinterest-registered users. Pinterest is a virtual pinboard. A pin is an image or...
by Advantis Communications | Nov 15, 2011 | Writing & Editing |
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to...
by Advantis Communications | Nov 3, 2011 | PR & Marketing, Strategy |
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach...
by Advantis Communications | Sep 9, 2011 | Random |
I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1) Immerse yourself in social media – This is a place...