by Peter Turkington | Aug 20, 2014 | Blog, Content Creation, Peter, PR & Marketing, Writing & Editing |
A speech is an opportunity to influence thought and behaviour. A well thought out and executed speech can build profile for a business leader, garner support from shareholders, put a face to a brand and establish thought leadership. So, don’t take it lightly. The...
by Ernesta Rossi | Dec 22, 2011 | Blog, Writing & Editing |
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you’re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before...
by Sue Horner | Sep 2, 2011 | Blog, Writing & Editing |
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
by Advantis Communications | Jul 28, 2011 | Media Relations |
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Sue Horner | Jul 14, 2010 | Blog, Writing & Editing |
Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You’re in if you know it, a clueless outsider if you don’t. Two official...