by Ernesta Rossi | Aug 4, 2011 | PR & Marketing |
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...
by Ernesta Rossi | Jul 25, 2011 | PR & Marketing, Social Media |
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This...
by Ernesta Rossi | Mar 10, 2011 | Blog, Video |
Advantis recently wrapped up a project involving a series of two-minute videos for a national Canadian business-to-business company. The goal was to help our client engage at a deeper level with their customers – a departure from typical product-focused...
by Ernesta Rossi | May 17, 2010 | Blog, PR & Marketing |
Let’s face it, it takes time to create a strategic public relations and marketing plan, let alone implement one. With today’s hectic pace of business and pressure to increase revenues, some companies are taking a reactive, short-sighted approach to marketing. Have you...
connecting
