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I’ve got a great job. As the Founding Partner of Advantis Communications, I have the pleasure of meeting a lot of smart communication professionals. Over the years I’ve met many communication professionals from around the globe — whether it’s for client work, speaking at conferences, delivering training sessions or even volunteering with the International Association of Business Communicators (IABC).

So I thought colleagues might find it interesting if I were to share some of my conversations with the shining stars of our profession. I would share insights on the one communication related topic that these communicators are really passionate about.

And so the name CommsCrusaders was born. The CommsCrusaders video series is about capturing captivating content from sage communication professionals.

We’ll be covering diverse topics that span the communications spectrum. The topic will simply depend on who I’m interviewing. These conversations are brief, but educational. So let us know how we’re doing and who you’d like to be seen interviewed.

In this CommsCrusaders video interview, I had the pleasure of catching up with my friend Gerard Braud of Braud Communications. Based out of Louisiana, Gerard travels the world helping organizations design their crisis communications strategies.

We both happened to be speaking at the IABC World Conference in Chicago and I wanted to capture his opinion on using social media in a crisis.

In this episode, Gerard Braud highlights where social media fits, or doesn’t fit, within a crisis communication plan. So let me know if you agree or disagree with Gerard and we’ll have a discussion in the comment section.


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