416.848.1885 / ROI@advantiscomm.com
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by newsletters, Nielsen … [Read more...]
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the distribution of content. This … [Read more...]
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for your brand. … [Read more...]
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. … [Read more...]
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content marketing, mostly fuelled by … [Read more...]
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick me!”…with one goal in … [Read more...]
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “...business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This will always be recognized by … [Read more...]
On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. … [Read more...]
If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! … [Read more...]
How do you win an IABC Gold Quill Award and distinguish yourself and the work of your communications team on a global level? You haven’t heard of IABC? The International Association of Business Communicators (IABC) is a professional network of about 15,000 business communication professionals in … [Read more...]
