416.848.1885 / ROI@advantiscomm.com
I’ve got a great job. As the Founding Partner of Advantis Communications, I have the pleasure of meeting a lot of smart communication professionals. Over the years I’ve met many communication professionals from around the globe -- whether it’s for client work, speaking at conferences, … [Read more...]
“Whatever we possess becomes of double value when we have the opportunity of sharing it with others.” - Jean-Nicolas Bouilly The above quote rings true when applied to the realm of social media, and whether your social media focus is B2B, B2C or strictly personal, the following … [Read more...]
Since you read my last post, 5 Ways Pinterest Can Enhance Your Business, you know that your business can reap benefits by using Pinterest. However, to identify with those coming from a B2B perspective, what if you aren’t a brand or business per se? For example: Mayors, city councilors, etc. How … [Read more...]
Google+, a social networking site that focuses on targeted sharing, has grown at a steady pace to over 170 million users since its launch a year ago. This growth could have more B2B companies using Google+ as part of their social media strategy. Why? Although not immediately apparent, Google+ can be … [Read more...]
Imagine the size of the group if every resident in Toronto got together. Now imagine that group five times larger. You would have about 10 million people, which is also the number of Pinterest-registered users. Pinterest is a virtual pinboard. A pin is an image or video added to Pinterest directly … [Read more...]
A social network within a social network? You may have heard the growing chatter about BranchOut—with 25 million users, it’s the biggest professional network on Facebook and leaves some people asking the question: “Is LinkedIn in trouble?” How do job seekers use BranchOut? BranchOut is a … [Read more...]
The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie Garrett, ABC, Donna … [Read more...]
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you're thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before you take the plunge: 1. What is … [Read more...]
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to all Greater Toronto Area … [Read more...]
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach to this problem and gone to … [Read more...]
