416.848.1885 / ROI@advantiscomm.com
Job Description Are you ready to accelerate your learning and make things happen? If not, this opportunity isn’t for you. Advantis Communications, an award-winning, boutique public relations and content marketing agency is on the hunt for the consummate B2B PR and media relations professional who … [Read more...]
If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! Advantis Communications is an award-winning, boutique business-to-business public … [Read more...]
The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie Garrett, ABC, Donna … [Read more...]
This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you're thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before you take the plunge: 1. What is … [Read more...]
As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to all Greater Toronto Area … [Read more...]
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach to this problem and gone to … [Read more...]
LinkedIn: Foster Your Connections to Build Relationships You may have hundreds of connections on LinkedIn, but are you leveraging this part of the professional web for your career and business success? If you’re not seeing tangible business value, a likely reason is that you’re not actively … [Read more...]
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared by a TV celebrity chef. … [Read more...]
I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1) Immerse yourself in social media – This is a place where you can really get an … [Read more...]
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by newsletters, Nielsen … [Read more...]
