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Cyrus Mavalwala

Living at the intersection of business and communication, Cyrus Mavalwala, ABC is an award-winning communication strategist, trainer and IABC All-Star Speaker who has been helping organizations achieve their business objectives for 20 years.

After leading teams at global agencies, Cyrus founded Advantis Communications, a digital PR and content marketing agency that delivers measureable value by integrating traditional, video and social strategies. He also co-founded Act Like An Agency to train communicators on how to evolve from tacticians to strategists within their organization. At the University of Toronto School for Continuing Studies, Cyrus develops curriculum and teaches social media strategy and communications management.

Clients typically retain Cyrus and his team for multiple engagements over several years. Companies include: Business Development Bank of Canada, CPA Canada, IMAGINiT Technologies, Hewlett Packard, Royal LePage, City of Mississauga, Grand & Toy, Alcatel Lucent and Unilever UK.

An active volunteer with the International Association of Business Communicators, Cyrus has sat on the board of the Toronto Chapter, been a committee member at the international level and currently sits on the Canada East Region board. He judges awards including participating on the OVATIONS, Silver Leaf and Gold Quill Blue Ribbon Panels in Toronto and San Francisco. Cyrus has received awards at the local, national and international level related to public relations, video production, business and internal communication.

RECENT POSTS

Design Thinking for Communicators (video)

As communicators and marketers, we’re always on the lookout for strategies, trends and tools to help us add value to our organizations. One methodology that’s gaining traction in 2017 is design thinking. If this problem-solving protocol isn’t on your radar yet, this... read more