You’ve got seconds to deliver your message through your words, body language and the tone of your voice. And you’re not just talking to one journalist, but rather their entire audience of thousands or millions of potential stakeholders. So how do you prepare for an interview opportunity, stay on track, position yourself as an expert and get invited back for more interviews?
As the media landscape evolves almost daily, it’s critical to choose the right media trainer who understands how today’s journalists and citizen journalists think and act. A trainer who’s been on both sides of the camera doesn’t hurt either.
Advantis advances media training
Cyrus Mavalwala, ABC, has been preparing spokespeople for crucial public appearances for more than 15 years. He interacts with media across North America and has been interviewed by CTV nightly news, CBC radio and others. He also secures media coverage for clients so he understands today’s news cycle and what journalists both want and need.
The rigorous Advantis media training process prepares spokespeople for every step in the entire interview process including the key do’s and don’ts before and after an interview. Through TV and phone interviews, graduates learn the essential skills to stay on track and maximize each interview as an opportunity to credibly engage with the media.
To learn more about our custom half-day and full-day media training sessions, contact Cyrus Mavalwala, ABC at 416-848-1885 or email him at cyrus@advantiscomm.com. Or, check out what we’re thinking about by visiting our blog, LinkedIn or Twitter pages.
