What is Interactive Video?
Imagine a video where instead of passive viewers dropping off after 20 seconds, the viewer can control and personalize their path through the video, accessing the content they care about most, taking multiple calls to action. With viewer engagement and interaction also comes detailed analytics offering deep data insights that are simply not possible with traditional linear video.
Interactive Video boosts your numbers across the board
These are the types of statistics you’ll see because interactive video:
- Turns passive viewers into active participants
- Enables viewers to select the content they watch
- Empowers viewers to take actions such as download a whitepaper, click through to a landing page, complete a form or poll and share content on social platforms
- Provides viewer engagement and analytics that are unheard of with traditional linear videos
- Provides three to four times the viewing time
- Increases the completion rate by 35% (Forrester)
- Provides 2 – 20% the click-through-to-purchase rates (Business Insider)
- Offers a real engagement rate of 78% that times a standard linear video
Advantis’ Interactive Demo Reel
Common Interactive Annotations
Combining storytelling with data integration and acquisition allows you to directly correlate actions by your viewers with business metrics you’ve already established. So now your measurable interactive videos can help with lead generation, scoring and audience development. And every interaction in your video means you receive detailed analytics of what actions the viewer is actually taking. No more guessing if viewers are watching the entire video or when they dropped off. Advantis offers you detailed data insights into how exactly your video is performing and what actions were actually taken by viewers.
These newly available insights will help you strategically optimize your campaign on the fly and evaluate your success on meeting your business objectives. With Advantis’ ongoing analytics reporting you can finally track your real progress and prove to management the ROI of your video investment.
With the interactivity of a website, Advantis Interactive Videos ensure that content is tailored for every viewer. We’re experts in the field and have been interviewed about how marketing can better leverage video in the National Post.
Video SEO & Optimization
Interactive Video provides new data to track not only how effective your videos are, but ensures your optimization efforts deliver your desired improvements. We can adjust all the interactions without having to re-shoot any video.
Contact us at 888-239-2999 to learn more about how Advantis’ Interactive Video can evolve your marketing.