by Ernesta Rossi | Aug 4, 2011 | PR & Marketing |
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content...
by Advantis Communications | Jul 28, 2011 | Media Relations |
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Ernesta Rossi | Jul 25, 2011 | PR & Marketing, Social Media |
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “…business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This...
by Advantis Communications | Jul 22, 2011 | Random |
On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. At a scorching 30+ C, we braved the...
by Cyrus Mavalwala, ABC, MC | Jul 19, 2011 | Random |
If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! Advantis Communications is an award-winning, Toronto...