Social media management: Two (or three) heads are better than one!

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I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the distribution of content. This … [Read more...]

Monitoring Twitter: The online company you keep can say a lot about you and your company

Twitter-Followers

Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for your brand. … [Read more...]

Short-form style guide

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Twitter is the ultimate platform to fill our desire for news, entertainment and communication designed to be easily digested for our society’s short attention span. But critics complain: “how do you say something meaningful with such a restricted word count?” … [Read more...]

Top Twitter terms… defined

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Twitter is becoming increasingly mainstream, but it’s easy for us Tweeters to forget how mind-boggling the concept was when we first got on board. So here is a quick reference of terms in alphabetical order to get any new user started and understanding the jargon. For readers with Twitter … [Read more...]