by Peter Turkington | Jun 25, 2014 | Media Relations, PR & Marketing, Strategy |
Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels...
by Peter Turkington | Apr 4, 2014 | Media Relations, Peter, PR & Marketing, Public Relations |
In today’s 24 hour, connected world, this is the billion dollar question. With the constant news cycle and breaking news available instantly via social media, what makes a story newsworthy? Are the principles the same as they have always been, or has the definition of...
![Top 5 Ways Your Business Is Failing On YouTube]()
by Advantis Communications | Nov 5, 2013 | Blog, Social Media |
Many would say that uploading a video to YouTube is as easy as stealing candy from a baby; however, I’m here to tell you that if you want it done right, it’s easier said than done! Here are the top five mistakes businesses are making on YouTube: Failure #1 – Your...
![Social Media Week Panel Recap: Social Media Goes To University]()
by Cyrus Mavalwala, ABC, MC | Oct 7, 2013 | Blog, Cyrus, Social Media, Social Media Training |
The fall is crazy busy for everyone. Companies are launching new services and products, PR and marketing agencies are receiving the green light on a backlog of projects, and courses like UofT School of Continuing Studies’ ‘Social on the Inside: Digital Strategies for...
![How to Create Visual Content Marketing that Works]()
by Karen Barker | Sep 5, 2013 | Blog, Design |
I came upon an astonishing statistic the other day. It claimed that professionals spend 51% of their time managing information instead of acting on it – reinforcing the fact that decision makers are dealing with information overload day in and day out. The challenge,...
connecting