by Sue Horner | Sep 2, 2011 | Blog, Writing & Editing |
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
by Sue Horner | Jul 14, 2010 | Blog, Writing & Editing |
Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You’re in if you know it, a clueless outsider if you don’t. Two official...
connecting