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“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. … [Read more...]
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content marketing, mostly fuelled by … [Read more...]
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick me!”…with one goal in … [Read more...]
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “...business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This will always be recognized by … [Read more...]
Advantis recently wrapped up a project involving a series of two-minute videos for a national Canadian business-to-business company. The goal was to help our client engage at a deeper level with their customers – a departure from typical product-focused communications. We scoured Canada for the … [Read more...]
