5 Essential Ingredients for B2B Success #3

Direction

Now that you already know the importance of keeping your messages simple and producing a compelling story from our two earlier posts we’re going to dive into part three of producing great B2B videos. A Compelling Call to Action The third key ingredient in every B2B video is engaging your viewer … [Read more...]

5 Essential Ingredients for B2B Video Success #2

Movie Theatre

Regardless of whether you’re new to video or have been producing video for years, you've probably asked one question. And it’s the same question we’re often asked -- What are the keys to developing a great video to support the B2B sales process? In an earlier post we discussed the importance … [Read more...]

5 Essential Ingredients for B2B Video Success #1

Ingredients for Videos

When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster scale? Follow these five keys … [Read more...]

B2B Content – Should Your Technical Experts Develop It?

Engineer

It is often said that smart technology, efficient processes and great people are what it takes to create and sustain a remarkable organization. There’s a tendency for some organizations to lean on their engineers – those at the cutting edge of their I.P. - to help establish a thought leadership … [Read more...]

Be original and get noticed!

B2B Content Image

“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. … [Read more...]

Keys for killer B2B content

Content Image for 080411 post

Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content marketing, mostly fuelled by … [Read more...]