![5 Essential Ingredients for B2B Success #3]()
by Ernesta Rossi | Mar 20, 2014 | Blog, Ernesta, Video, Video & Animation |
Now that you already know the importance of keeping your messages simple and producing a compelling story from our two earlier posts we’re going to dive into part three of producing great B2B videos. A Compelling Call to Action The third key ingredient in every B2B...
by Ernesta Rossi | Mar 11, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked — What are the keys to developing a great video to support the B2B sales process? In an...
![5 Essential Ingredients for B2B Video Success #1]()
by Ernesta Rossi | Feb 4, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster...
![B2B Content – Should Your Technical Experts Develop It?]()
by Ernesta Rossi | Oct 22, 2013 | Blog, Content Creation, Content Marketing, Ernesta |
It is often said that smart technology, efficient processes and great people are what it takes to create and sustain a remarkable organization. There’s a tendency for some organizations to lean on their engineers – those at the cutting edge of their I.P. – to...
by Ernesta Rossi | Aug 17, 2011 | PR & Marketing, Strategy |
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
connecting
